also their personal habits, so as to more efficiently market to them. Inside those shrunken.R.s, neurologists cut into the thesis statement in english essay skulls of anesthetized rats, implanting tiny sensors that record the smallest changes in the activity of their brains. They can explain why some of us automatically go for a jog every morning and are more productive at work, while others oversleep and procrastinate. Then at the end of the routine, when the reward appeared, the brain shook itself awake again and the chocolate signaled to the rat that this particular habit was worth remembering, and the neurological pathway was carved that much deeper. What Graybiel and her colleagues found was that, as the ability to navigate the maze became habitual, there were two spikes in the rats brain activity once at the beginning of the maze, when the rat heard the click right before the barrier slid away.
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Using data to predict a womans pregnancy, Target realized soon after Pole perfected his model, could be a public-relations disaster. One study from Duke University estimated that habits, rather than conscious decision-making, shape 45 percent of the choices we make every day, and recent discoveries have begun to change everything from the way we think about dieting to how doctors conceive treatments for anxiety, depression. Target has a baby-shower registry, and Pole started there, observing how shopping habits changed as a woman approached her due date, which women on the registry had willingly disclosed. Researchers have figured out how to stop people from habitually overeating and biting their nails. Began mentioning to customers that, in addition to smelling sweet, Febreze can actually kill bad odors. Before he became Treasury secretary, Paul ONeill overhauled a stumbling conglomerate, Alcoa, and turned it into a top performer in the Dow Jones by relentlessly attacking one habit a specific approach to worker safety which in turn caused a companywide transformation.
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